Hot News
for your iPhone
for your iPad
Go to our forums to discuss this news
DATE News (chronologically)
F1 race scores on network TV in USA
See what happens when you get a race off of NBC Sports network and onto their main network channel?  NBC Sports' live broadcast of the United States Grand Prix on Sunday drew 1.01 million viewers, up 47% vs. last year on SPEED (688,000, but Speed is a cable channel), according to final national data provided by The Nielsen Company. The rating was achieved despite blackouts due to news pre-emptions for severe weather in the Midwest, including the Chicago and Indianapolis markets.

The U.S. Grand Prix from Circuit of The Americas scored a 0.65 household rating (which is really not very good), according to final national data, up 67% vs. last year's race on SPEED (0.39 - cable so......). The audience for Sunday's race, in which four-time World Champion Sebastian Vettel scored his eighth consecutive victory, also surpassed NBC's coverage of the Canadian Grand Prix (950,000) in June by 6%.

The USGP held its own against the NASCAR Sprint Cup finale and title-decider from Homestead-Miami Speedway (It did?  NASCAR dwarfed it). ESPN's live telecast of the Ford EcoBoost 400 earned a 3.1 household rating, averaging 5,118,577 viewers, according to Nielsen Media. The rating and audience for the NASCAR finale were also both up from last year's Homestead race, which earned a 3.0 household rating and averaged 4,769,427 viewers.

F1 audience breakdown:

Among Adults 18-49 (387,000), the U.S. Grand Prix was the second-most watched race of the season on NBC behind the Monaco Grand Prix (441,000). NBC tallied double-digit increases vs. SPEED's telecast last year among Adults 18-49 (+45%) and Adults 25-54 (+39%).

Viewership for the race peaked in the 2:45-3 p.m. ET quarter-hour with 1.233 million viewers. Austin led the nation with a 6.88 rating for the race. Following are the top-5 markets:

    Austin – 6.88
    Greensboro – 1.90
    San Diego – 1.69
    Columbus, OH – 1.66
    Orlando-Daytona – 1.60

For its three F1 races so far this season, NBC is averaging 1.152 million viewers, up 11% compared to FOX's four-race F1 race average last year (1.038 million). NBC will again broadcast this weekend's season-ending Brazilian Grand Prix at 11 a.m. ET on Sunday, after practice airs live on NBCSN and qualifying live on CNBC

Hot News Archives
2000 2001 2002 2003

Search Hot News
Search Help
AutoRacing1 Inc. BBB Business Review