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DATE News (chronologically)
12/14/13
nassprint
Flowmaster Becomes Exclusive Performance Exhaust Of NASCAR
NASCAR announced a new multi-year agreement with Flowmaster designating it as the exclusive NASCAR Performance partner for performance exhaust system components, which include performance mufflers, catalytic converters, headers and installation accessories.

Flowmaster will complement their category rights with participation in the NASCAR Sprint Cup Series Contingency Program. Flowmaster will leverage its new designation for exhaust system components and the power of NASCAR's intellectual property to activate at various retail and wholesale channels nationwide and at-track through aggressive customer hosting.

The NASCAR Sprint Cup Series Contingency Program strives to build strong relationships with high-quality, performance-driven brands that are leaders in their respective categories and awards money to NASCAR teams after each race and at the end of each season. Flowmaster becomes the third new company this year to join the NASCAR Sprint Cup Series Contingency Program, where companies have their sponsor decals on the front fender of competitor race cars. NASCAR

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