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DATE News (chronologically)
02/10/14
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NASCAR and ACORE Announce Partnership
At the Lockheed Martin Global Vision Center in Arlington, Va., NASCAR and the American Council On Renewable Energy (ACORE) announced a multi-year partnership that designates the Washington, D.C.-based non-profit as NASCAR's newest Official Green Partner.

A member-based 501 (c) (3) non-profit organization, ACORE is dedicated to building a more secure and prosperous America with clean, renewable energy. With a focus on technology, finance and policy, ACORE promotes all renewable energy technologies for the production of electricity, fuels, heat and hydrogen. Lockheed Martin is sponsoring ACORE in this partnership; the companies share a commitment to promoting energy innovation, sustainability and careers in science, technology, engineering and math (STEM) fields.

NASCAR now boasts the three largest green programs in sports: renewable energy, recycling and clean air. According to a 2013 study conducted on the Official NASCAR Fan Council, three out of four avid NASCAR fans are aware of "NASCAR Green" (72%) and recognize it as showing NASCAR cares about the environment (77%). Sponsored by Lockheed Martin, ACORE will activate its NASCAR partnership with selected at-track activities in the NASCAR Sprint Cup Series at Daytona International Speedway in July; Chicago in September; and Kansas in October. ACORE will provide educational tools about renewable energy and sustainability and an on-site membership registration.

ACORE will also play a role in NASCAR's month-long Race To Green Campaign in April, which will highlight the accomplishments of green programs that NASCAR, the industry and a wide range of partners have in place to help reduce the environmental impact of the sport.

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