CBS Sports to televise entire 2014 SCORE World Desert Championship series SCORE International’s Roger Norman announced today that CBS Sports Network will televise the entire five-race 2014 SCORE World Desert Championship series. Each one-hour telecast will air the month following each event, starting with this month’s season-opening 28th Annual Tecate SCORE San Felipe 250 desert race.
Round 1 of the five-race 2014 SCORE World Desert Championship series will be held in San Felipe, Baja California, Mexico, Feb. 27-March 2. In 2014, two SCORE races will be held in the United States and three in Mexico.
This deal provides the most expansive television coverage package in the 41-year history of SCORE, the world’s foremost desert racing organization. The regular telecast time slot for the SCORE events will be Sunday nights at 9:00 p.m. ET. Further, a sixth show will cover the 2014 Tecate SCORE Baja 1000 qualifying event, held Nov. 4-7 in conjunction with the annual SEMA Show automotive industry trade show in Las Vegas.
“One of our primary goals when we acquired SCORE International was to develop a viable television package as quickly as possible,” said Roger Norman, SCORE CEO and President. “We welcome the challenge of developing our product for tremendous added exposure in new markets and are excited to have CBS Sports Network help introduce the world’s best desert racers to a national audience.
The 2014 SCORE World Desert Championship series will open its season by visiting Mexico for the first of three annual SCORE Baja races. The race itself will be held along the azure waters of the Sea of Cortez in San Felipe, Baja California, Mexico.
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