CART Testing

CART Photos

Scanner Frequencies

2002 Teams & Drivers

Dale Coyne Racing
Ricardo González
Roberto González

Fernandez Racing
Adrian Fernandez
Shinji Nakano

Herdez/Bettenhausen Motorsports
Mario Dominguez

Mo Nunn Racing
Tony Kanaan

Newman/Haas Racing
Cristiano da Matta
Christian Fittipaldi

PWR Championship Racing
Oriol Servia
Scott Dixon

Patrick Racing
Townsend Bell

Player's Forsythe Racing Team
Alexandre Tagliani
Patrick Carpentier

Sigma Autosports
Max Papis

Target/Chip Ganassi Racing
Bruno Junqueira
Kenny Brack

Team Kool Green
Paul Tracy
Dario Franchitti

Team Motorola Green
Michael Andretti

Team Rahal
Jimmy Vasser
Michel Jourdain Jr.

Walker Racing
Tora Takagi

Convert this page to
another language



Latest News and Commentary

CART begins Hispanic marketing initiatives
by Mark Cipolloni
July 16, 2002

INDIANAPOLIS (July 16, 2002) - Responding not only to the recent influx of drivers and teams from Mexico that are having success in the CART FedEx Championship Series, but also to the businesses and huge crowds that surround the CART events in Mexico, Championship Auto Racing Teams announced its Hispanic Marketing Initiatives over the weekend in Cleveland.

The series revealed its plan to teams, sponsors and manufacturers on Sunday, laying out a three-pronged approach that is meant to help existing teams and partners within the Hispanic community as well as to attract new companies to CART.

"Since the arrival of Adrian Fernandez in our series way back in the Indy Lights, he has led the charge of the Spanish-speaking people from Mexico and the U.S. to our series," CART CEO and President Christopher R. Pook said. "The intensity of the interest of the Hispanic community in our series has grown and has become a powerful economic force that we have to address."

CART is creating a Hispanic Marketing Initiative for both Mexican- and U.S.-based companies, with marketing executives from companies that focus on the Hispanic market giving input to CART on how to capitalize on the growing interest. CART will schedule and moderate the groups, helping the companies organize promotional efforts within the series. The initiative is designed to aid not only companies that are heavily involved in the Hispanic sector, but also those that would like to expand their reach into Hispanic markets both in and out of the United States.

"As a team enjoying primary sponsorship from Grupo Herdez and supported by some of Mexico's leading companies such as Corona Extra, Del Valle, Vitro and Televisa, we welcome CART's initiative in recognizing the importance of Mexico in the world market," said Herdez Competition Business Director Kevin Lee. "CART is being proactive in supporting teams and their sponsors. Herdez Competition looks forward to playing a role in this latest initiative that highlights that the Hispanic population is the fastest growing segment in virtually every market in which we compete."

Pook also announced the formation of a new CART Hispanic News Bureau, which will reproduce all of CART's news releases for the Spanish-speaking community. The new bureau will also target the major Hispanic newspapers of North America as well as the mainstream sports media outlets of Mexico.

CART will also focus some of its energies towards its Spanish language television broadcasts as it looks to increase its live presence in the Hispanic markets. The series already receives Spanish-language coverage from TV Azteca in Mexico and is working on a plan to release all of its VNR highlight tapes in both English and Spanish. The CART FedEx Championship Series currently runs two of its races in Mexico, the season opener in Monterrey and the inaugural Mexico Gran Premio 2002 in Mexico City on November 17.

"I think it is a very good idea to cover the Hispanic market, and a very good opportunity for CART and for all of the sponsors," said Quaker State Mexico Special Projects Director Arturo Romero. "American corporations are looking at the Hispanic market. A lot of companies -- big corporations and small corporations -- make commercials in Spanish. I like the idea to invite Hispanic journalists to attend the races, and to have the website and press releases in both English and Spanish. With this, we are on the way to increasing the visibility of this series."

Three Mexican drivers currently compete in the CART FedEx Championship Series, all with primary sponsorship from Hispanic companies including Adrian Fernandez (#51 Tecate/Quaker State/Telmex Honda/Lola/Bridgestone), Michel Jourdain Jr. (#9 Gigante Ford-Cosworth/Lola/Bridgestone) and Mario Dominguez (#55 Herdez Ford-Cosworth/Lola/Bridgestone). Drivers such as Rodolfo Lavin, Luis Diaz and Waldemar Coronas are among those that are trying to get to the Champ Car ranks this season by competing in the CART Toyota Atlantic Series.

"It is a great opportunity to expand our series into the Hispanic market, which has been forgotten for quite awhile," said owner/driver Fernandez. "We have a lot of fans here in America and I think we have a great team of Mexican drivers that can attract some new fans and reclaim fans that have been left behind. It is good that we are taking care of them.".

Feedback can be sent to


CART Editor's Desk

More than meets the eye with CART's turbo move

It's time for CART to define its own future

Key upgrades at Road America

Back-Breaking work

The rebirth of CART

The hidden costs of Indy Car racing

CART's road and street circuits click with the fans

CART's road and street circuits are clicking with the fans

Is it sport, or a P.T. Barnum show?

IRL at Fontana - a victim of friendly fire

CART's 2003 race venues #1 in the world

Meet the Gonzalez brothers

ISC is making enemies in Miami

And the 2002 CART Champion will be...

A wakeup call for CART and the IRL

Chris Pook  making all the right moves

Promoting a race - Adelaide topped them all

AUTOCOURSE is THE CART Yearbook to have

Has anyone noticed?

Should CART race in Adelaide?

Remembering Bob Estes

2002 will be a critical year for Pook and for CART

Tongue-In-Cheek,  we take out the crystal ball again

CART & IRL - it's becoming clearer where we're going

What's the holdup on Pook?

Will CART get Shanghaied?

2002 CART season shaping up just fine

CART Franchise Board fails to ratify new engines

Is Ginger just what the doctored ordered for Alex Zanardi

Vannini plays hardball with Forsythe

Spotlight on Mexico City

Is Premier1 positioned where CART should be?

Has the Gonzalo Rodriguez lawsuit turned in CART's favor?

Jim Russell Advanced Racing Course - Learning to race

CART - a stranger in a strange land

German 500 - measuring the media impact

An in-depth interview with Jonathan Vannini

CART N/A Engine/Car Update

Comparing CART and F1

Vannini advocates major overhaul to rescue CART series

Engines - There,  that was easy,  now let's get on with the racing

Americans don't realize what they have in CART

A proposed solution to CART's engine dilemma

Ford Cosworth opens its doors

Bullish on CART

A German's first-time CART experience

My thoughts on a variety of CART issues - by Jon Vannini

AutoRacing1 Exclusive - Is Shanghai in CART's future?

As CART goes global,  what about its sponsors?

If Mexico City will get 350, 000,  would India get 400, 000?

The inevitable globalization of CART

New CART TV deal - don't put the CART before the horse

CART in China - Why Shanghai is the best venue

Rockingham is ready for CART.  Is CART ready for Rockingham?

Beating a dead horse.  Where's my fork?

Successful CART Venues - It takes two to tango

Setting the record straight on CART's German 500

Rebuilding CART from the grassroots up!

Could this be the break Gidley has been waiting for?

CART,  ALMS or NASCAR extravaganza weekends

A true global vision will serve CART well

A proposal for CART and IRL to coexist peacefully

The Triple Crown - a proposal for CART's success

650HP,  750HP,  850HP,  it doesn't seem to matter

e-mail us:

Back to the top

AutoRacing1 is an independent internet online publication and is not affiliated with,  sponsored by,  or endorsed by CART Inc.,  NASCAR,  FIA,   FedEx,  Winston,  or any other series sponsor. This material may not be published,  broadcast,  or redistributed without permission. User agreement & disclaimer

Copyright 1999 - 2001,  AutoRacing1,  Inc.,  Hamilton,  NJ