A rumor rated as 'speculation' is one that has no supporting information
A rumor rated as 'strong' is one where we received information from more than one source.
A rumor rated as 'fact' is one that has proven to be true
A rumor rated as 'false' is one that has proven to be false based on new information
These rumors are just that, RUMORS, and are not to be taken as 'fact'
unless so noted. Please visit our Hot News page for news. If you have a rumor, or can supply
more information about one listed here,
e-mail us with as
much supporting information as possible and we may post it. User Agreement and Disclaimer.
Newer rumors supersede older ones of the same topic. Go to our
discuss any rumor.
Ford might be forced to offer incentives Ford, after increasing its share of the U.S. light-vehicle market for the last two years, is falling short of its retail goal this year, which may put pressure on the automaker to offer larger discounts - the very practice that bankrupted the American automotive industry in the first place.
In the first quarter, Ford had 13.6% of the U.S. retail auto market, which excludes sales to fleet buyers, according to researcher Edmunds.com. That trailed the 14.1% target Ford's board set for executives to match or exceed this year, according to the automaker's government filings.
Ford's share slipped as General Motors increased sales incentives 11% in the first three months of the year, according to Autodata of Woodcliff Lake, N.J. Ford, which reduced discounts by 9.1% in the first quarter, saw its total U.S. market share fall to 16.2% from 16.8% a year earlier, Autodata said.
"We believe Ford's management could be forced to become more aggressive with incentives to avoid additional market-share loss," Joseph Amaturo, an analyst with the Buckingham Research Group who rates Ford "neutral," said Tuesday. "We are increasingly concerned about net-price erosion."
Ford President and CEO Alan Mulally, who has emphasized profits over market share, said Ford will maintain pricing discipline.
"The most important thing about our plan is profitable growth, so that leads us to tremendous discipline on everything about the business," Mulally told reporters Wednesday in Detroit. "The No. 1 thing is to match the production capacity to the real demand."
Copyright 1999-2018 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, or any series sponsor.
This material may not be published, broadcast, or redistributed without