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DATE News (chronologically)
01/20/13
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RCR to drop Chevy for Dodge? UPDATE Don't look for NASCAR to add a new manufacturer anytime soon. Vice president of competition Robin Pemberton said during Friday's "Gen 6" test at Charlotte Motor Speedway that he doesn't anticipate another manufacturer joining Ford, Chevrolet and Toyota in the "foreseeable future ... the next year or two." Dodge pulled out of the sport after winning the championship last season with Brad Keselowski and Penske Racing, which moved to Ford in 2013. There has been speculation that Dodge might return in 2014, possibly with a premier team such as Richard Childress Racing that has fallen to third among organizations in the Chevrolet fleet. Pemberton said the governing body periodically gets "cold calls" from potential manufacturers, but none that appear ready to join the sport in the next few years. ESPN

01/12/13 What’s it going to take to get Dodge Motorsports interested in NASCAR again? How about an organization such as Richard Childress Racing?

One of the reasons cited for Dodge’s departure from NASCAR at the end of the 2012 season was the inability to secure an organization equal to Penske Racing’s stature. Although Dodge representatives flirted with Furniture Row Racing, Richard Petty Motorsports and Andretti Racing, nothing materialized from the meetings.

However, what if Dodge could secure an organization that boasts six Cup titles, three Nationwide Series championships and two Truck titles?

“I haven’t talk to anybody,” team owner Richard Childress said on Friday. “No one has approached me yet.”

Still, the rumor persists. Yes, Childress has carried the Chevrolet banner since his debut in the Cup series when it was still called Grand National. His relationship with General Motors dates back four decades and the success they shared during the Goodwrench era with Dale Earnhardt is well-documented. However, as Hendrick Motorsports has risen to prominence over the decade and surpassed RCR in wins, championships – and the G.M. pecking order – perhaps Childress and his teams would benefit from being the sole operation with Dodge. In return, Childress could offer an organization with a history of solid sponsorship, a tremendous farm system, complete fabrication facility and strong engine department.

Plus, with the grandkids – Austin and Ty Dillon – already comfortably sporting cowboy hats, it wouldn’t take much to develop a marketing campaign for the next generation of Dodge boys. FOX Sports

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