A rumor rated as 'speculation' is one that has no supporting information
A rumor rated as 'strong' is one where we received information from more than one source.
A rumor rated as 'fact' is one that has proven to be true
A rumor rated as 'false' is one that has proven to be false based on new information
These rumors are just that, RUMORS, and are not to be taken as 'fact'
unless so noted. Please visit our Hot News page for news. If you have a rumor, or can supply
more information about one listed here,
e-mail us with as
much supporting information as possible and we may post it. User Agreement and Disclaimer.
Newer rumors supersede older ones of the same topic. Go to our
discuss any rumor.
Ford takes risk, could destroy Volvo Ford Motor Co., after abandoning plans to sell Volvo Car Corp., now wants to move the brand more upmarket in a bid to boost sales and profits. But it is a risky strategy that is making Volvo executives in Sweden jittery because it could alienate traditional buyers.
Last month, the day after Ford said it would keep Volvo -- at least for now -- the chief of Ford's European operations flew to Sweden to deliver a tough-love message to the folks in Gothenberg.
Inside the ultramodern Volvohallen, some 300 of Volvo's top managers sat uneasily in blond wooden chairs as Lewis Booth ran through a few slides detailing the company's third-quarter financial results. Once again, Volvo had failed to turn a profit.
His message was simple and direct: Volvo must become competitive on costs and revenues and it must do it by becoming a legitimate premium alternative to rivals like Lexus, BMW and Mercedes-Benz -- not by reinventing Volvo, but by intensifying its focus on safety, simplicity and Scandinavian design.
"It's not a change of direction, it's just building on what they've got," Booth, chairman of Volvo Cars and president of Ford's European division, told The Detroit News. "We're looking to take customers from everybody. We're not going to achieve it by mimicking our competitors. We're going to achieve it by being what Volvo is -- a strong Swedish brand with the values of that society."
Some executives in Sweden worry that by trying to transform Volvo from a near-premium brand into a full-fledged luxury marque Ford will damage Volvo's pristine image, according to Ford and Volvo sources. But they also know that Volvo could only survive as part of a larger, global car company like Ford. Volvo CEO Frederick Arp declined to be interviewed for this story. Detroit News
Copyright 1999-2016 | AutoRacing1 is an
independent internet online publication and is not affiliated with, sponsored by, or endorsed
by IndyCar, NASCAR, FIA, Sprint, or any other series sponsor.
This material may not be published, broadcast, or redistributed without