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DATE News (chronologically)
08/16/09
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Smith may have full-time ride in 2010  Regan Smith, the 2008 Sprint Cup rookie of the year, has agreed in principal to drive the #78 car for Furniture Row Racing in 2010, sources close to the situation said on Saturday. Smith is driving a part-time schedule for the Colorado-based team this season, but tentative plans are to run a full schedule next year. Smith was left without a fulltime ride after his Dale Earnhardt Inc. team was shut down due to lack of sponsorship following 2008. He has competed in 11 races this season for Furniture Row, with a top finish of 12th at the July 4 race at Daytona. ESPN

At the recent gathering of Farm Bureau PR and Communications professionals in Denver, CO, Furniture Row Racing, unveiled a new NASCAR paint concept to support and bring awareness to the ag industry as a whole; The Car of the Heartland&Official Car of the American Farmer. The people at Furniture Row Racing know and understand the hard work and devotion that ag producers across the country have made to their industry and their way of life.

Furniture Row is making a substantial financial commitment to promote that hard work and devotion and to try and put American agriculture back on the radar screen of consumers across the country. The attendees of the unveiling were moved and excited by the new car. Julie Murphy, Communications Director for Arizona Farm Bureau was brought to tears by the car and what it represents.

"As a producer, I am just so grateful," she said. The Car of the Heartland represents a revolutionary change in NASCAR, one not seen in 60 years of the sport. Traditionally, car designs have been a mish-mash of logos and brands, confusing fans and diluting effectiveness. Furniture Row understands that what individual cars need is a focused message, one that fans can follow, and they are leading the way with their new Car of the Heartland. Going forward, Furniture Row needs help from Farm Bureau in the promotion of the Car of the Heartland.

They need Farm Bureau members to talk to their friends and acquaintances and help tell the story of the car and promote the message of American agriculture. Colorado Farm Bureau will do its part to help promote the car and raise awareness with the public. Other industry groups are on board to help promote that car as well. If all goes according to plan, the car should run in 36 races next season. Colorado Farm Bureau

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