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Yet another new IndyCar sponsor UPDATE #2 Here are some more photos of the planned livery.  Note it's on the Panoz Champ Car, a far better looking car than today's IndyCars.

SH Racing, which has secured sponsorship from REDLINE Extreme energy drink, is partnering with KV Racing Technology for a one car effort next May with a driver to be named later.

“I’ve been in stock cars and motorcycle racing but the Indy 500 is something I’ve always dreamed of,” said James “Sulli” Sullivan, the co-owner of SH Racing along with T.J. Humpreys.

“I brought the REDLINE folks to Indianapolis this past May and we had the contract signed before they dropped the green flag. We’ve already got our show car and we’re unveiling it and our plan tomorrow night (Wednesday) in Atlanta.

“It’s a great fit because REDLINE is a super premium drink that’s about reaction time and increased focus… two things pertinent to Indy cars.”

Mark Johnson, general manager at KV, met Sullivan a few years ago when they were both involved in SuperCross.

“Sulli said his main goal in life was to have his name on the side of an Indy car some day,” said Johnson. “We always stayed in touch and, lo and behold, he’s put something together and we’re going to run a car for him.”

[Editor's Note: We rumored Redline Extreme some 3 weeks ago as they were supposed to already sponsor an IndyCar at Homestead ....  At first they wanted to make their debut at Homestead this year and a full season in 2011, now its a debut at the Indy 500 next year ... wondering what the next news will be.....]

09/15/10 Word has it that there will (again) be a new sponsor in IndyCar, and they will make their debut in Homestead this year with a full year planned in 2011.

The sponsor is Redline Energy Drinks and to the right is the livery they plan to run.  They are going to use a Panoz DP01 ChampCar chassis as a show car, probably because the current Dallara IndyCar is so hideous looking.
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