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DATE News (chronologically)
08/21/18
irl
2018 IndyCar TV Viewership decline accelerates
IndyCar TV Executives
IndyCar TV Executives say ratings are up. Do NOT believe them - viewership is down 14.2% this year

IndyCar TV losses continue to accelerate for 2018 with the loss of viewers through Pocono now over 2.1 million. Last weekend's Pocono race saw another 15% drop in TV rating from last year.

If all the races were on network TV this year with an average of 1 million viewers per race (plus Indy 500) the total viewership would be about 19 million thru Pocono, an increase of 49.6% and sponsors would be knocking down the door to join the series.

VenueNetwork2016
Rating
2016
Viewers
2017
Rating
2017
Viewers
2018
Rating
2018
Viewers
St. PetersburgABC11,400,0000.81,190,0000.811,144,000
PhoenixNBCSN0.29363,0000.21343,0000.19253,000
Long Beach NBCSN0.37402,0000.21321,0000.24370,000
BarberNBCSN0.26279,0000.39470,000<0.20310,000
Indy GP ABC1.01,300,0000.71,000,0000.81,140,000
Indy 500 ABC3.96,000,0003.45,500,0003.14,900,000
Detroit 1ABC0.71,000,0000.6847,0000.55751,000
Detroit 2ABC0.6918,0000.91,400,0000.6936,000
TexasNBCSN0.3388,0000.35561,0000.21336,000
Elkhart LakeNBCSN0.33470,0000.37568,0000.22322,000
IowaNBCSN0.37534,0000.37534,0000.31452,000
TorontoCNBC (live) 171,000 187,000  
TorontoNBCSN (delay)0.3530,0000.32489,0000.29458,000
Mid-OhioNBCSN (delay)0.55811,0000.39576,0000.39644,000
Mid-OhioCNBC (live)  0.13200,0000.09139,000
PoconoNBCSN0.45635,0000.4618,0000.34542,000
  2016 Total15,201,0002017 Total14,804,0002018 Total12,697,000
    Chg from
2016
-397,000Chg from
2017
-2,107,000
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