According to the report, the two companies were discussing the possibility of working on developing a passenger car and that Apple was impressed with BMW's carbon-fiber electric cars, citing a manager at BMW.
A spokesman for BMW told The Wall Street Journal the car maker was in regular talks with companies in the telecommunications and I.T. industry, including Apple, on topics like connecting vehicles. However, development or production of automobiles aren't part of this conversation.
According to Auto Motor und Sport, managers of Apple and BMW are in talks about how it's possible to integrate the Apple operating system in to the i3, allowing iPhones, Apple Clocks, iPads, laptops and Mac computers to communicate and exchange data. However, it would require BMW to reveal secrets about its own vehicle software. nasdaq.com