Road America and Quad have reached an agreement that will make Quad the new landmark sponsor of Road America's famous Bridge located just before turn 9.
"Our partnership with Quad is exciting. Having them featured on one of our most prominent landmarks – now appropriately named the Quad Bridge, is indicative of their forward thinking approach and our ongoing partnership" said Mike Kertscher, President and General Manager of Road America. "We look forward to working together with Quad as they extend their brand presence at America's National Park of Speed."
Quad is a leading marketing solutions partner dedicated to creating a better way for its clients through a data driven, integrated marketing platform that helps clients reduce complexity, increase the efficiency and effectiveness of their marketing spend across offline and online media channels.
"All of us at Quad are thrilled to expand our presence at Road America. This partnership will help drive brand awareness for Quad and help promote our many capabilities, that help our clients solve their complex marketing challenge in an increasingly connected world. The Quad Bridge is the perfect landmark and ideal name to showcase who we are," said Joel Quadracci, CEO of Quad.
Along with over 500 events held seasonally at the 640-acre facility, ten major weekends are open to the public, which include the NTT IndyCar Series, the MotoAmerica Series, three vintage racing events, numerous Sports Car Club of America (SCCA) events, the IMSA WeatherTech SportsCar Championship, and the NASCAR XFINITY Series. The Quad Bridge will quickly become a widely-recognized feature for the world-renowned facility.
About Quad: Quad (NYSE: QUAD) is a worldwide marketing solutions partner dedicated to creating a better way for its clients through a data-driven, integrated marketing platform that helps clients reduce complexity, increase efficiency and enhance marketing spend effectiveness. Quad provides its clients with unmatched scale for client onsite services and expanded subject expertise in marketing strategy, creative solutions, media deployment and marketing management services. With a client-centric approach that drives its expanded offering, combined with leading-edge technology and single-source simplicity, Quad has the resources and knowledge to help a wide variety of clients in multiple vertical industries, including retail, publishing and healthcare. Quad has multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world. For additional information visit www.QUAD.com