IndyCar TV Ratings Thru Gateway

We have compiled all the TV ratings and viewership for all IndyCar races for the past three years. The NBCSN TV ratings this year, especially the all important 18-49 age group, are particularly alarming.

It clearly shows why all IndyCar races must be on network TV if they have any chance whatsoever of growing the fanbase and sponsor-base and landing a 3rd engine manufacturer.

Even NASCAR has been dealt a serious blow on NBCSN and many sponsors have left the sport.

It's the TV ratings stupid.

Venue Network 2016
Rating
2016
Viewers
2017
Rating
2017
Viewers
2018
Rating
2018
Viewers
2018
18-49
St. Petersburg ABC 1.0 1,400,000 0.8 1,190,000 0.81 1,144,000
Phoenix NBCSN 0.29 363,000 0.21 343,000 0.19 253,000 <75,000
Long Beach NBCSN 0.37 402,000 0.21 321,000 0.24 370,000 82,000
Barber NBCSN 0.26 279,000 0.39 470,000 <0.20 310,000 <50,000
Indy GP ABC 1.0 1,300,000 0.7 1,000,000 0.8 1,140,000 181,000
Indy 500 ABC 3.9 6,000,000 3.4 5,500,000 3.1 4,900,000 928,000
Detroit 1 ABC 0.7 1,000,000 0.6 847,000 0.55 751,000 189,000
Detroit 2 ABC 0.6 918,000 0.9 1,400,000 0.6 936,000 212,000
Texas NBCSN 0.3 388,000 0.35 561,000 0.21 336,000 59,000
Elkhart Lake NBCSN 0.33 470,000 0.37 568,000 0.22 322,000 65,000
Iowa NBCSN 0.37 534,000 0.37 534,000 0.31 452,000 78,000
Toronto CNBC 171,000 187,000
Toronto NBCSN (delay) 0.3 530,000 0.32 489,000 0.29 458,000 107,000
Mid-Ohio NBCSN 0.55 811,000 0.39 576,000 0.39 644,000 153,000
Mid-Ohio 0.13 200,000 0.09 139,000 33,000
Pocono NBCSN 0.45 635,000 0.4 618,000 0.34 542,000 110,000
Gateway NBCSN 0.23 359,000 0.23 391,000 76,000
Total 15,201,000 Total 15,163,000 Total 13,088,000
% Chg
'16 to '17
-0.2% % Chg
'17 to '18
-15.9%
Lost Viewers -38,000 Lost Viewers -2,075,000

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