Bell Racing USA announced Friday that the company is opening an Indianapolis office in January 2018.
The office will be located on Main Street in Speedway, a stone’s throw from Indianapolis Motor Speedway.
“We are excited to have Bell Racing USA open a location on Main Street, just steps from the Indianapolis Motor Speedway," said Jacob Blasdel, Speedway town manager. “Speedway is the racing capital of the world, and it only makes sense for Bell to have a presence here. Locating in Speedway will give Bell Racing USA better access to thousands of racers and racing enthusiasts – from dirt tracks to the hallowed grounds of IMS. The Town of Speedway looks forward to working alongside Bell for years to come."
The new office is slated to open by the end of January and will serve as the home office for the racing department, custom shop and the marketing and communications department. The shop will also offer retail sales of helmets and apparel for walk-in customers and Indianapolis-based athletes beginning in March 2018.
“Bell’s new Indy Pro Store offers the perfect location to coordinate our athlete support and social media marketing programs, allowing us to provide a higher level of service with direct access to championship race teams, professional drivers and Indianapolis-based racers," said Bell Racing USA President and COO Kyle Kietzmann. “We would like to thank the Town of Speedway for welcoming us with open arms, and we are thrilled to have a Bell location within walking distance of the Indianapolis Motor Speedway. IMS is the original proving ground for Bell Helmet innovation and technology and an important part of our heritage and DNA as a brand."
“The Town of Speedway would like to welcome Bell Racing USA to our community. As the town continues to develop and grow, having a leader in the motorsports safety industry open a location in the Town of Speedway only strengthens our initiatives and helps promote our heritage," said Jeff Matthews, vice president of the Speedway Town Council.