Kyle Larson, Credit One Bank expand sponsorship for 2018
Popular driver Kyle Larson wasted no time making NASCAR’s Champion’s Week in Las Vegas a cause to celebrate Tuesday afternoon with his Chip Ganassi Racing team formally introducing Credit One Bank as a primary sponsor for the No. 42 Chevrolet in 2018.
The bank, which is also the Official Credit Card of NASCAR, will be the team’s largest sponsor and most prevalent logo on the car for multiple races. Although exact details of the agreement weren’t disclosed, a source says it includes primary sponsorship for nearly half the season. It will begin its multi-year association with the 2018 Daytona 500.
“It’s great that Credit One Bank will be expanding their partnership with our team next season," said Larson, a four-time 2017 race winner and playoff driver.
“It’s been cool to see their excitement and interest in our team and NASCAR grow throughout this year. We’ve had some exciting races with them on board and hopefully there’s more to come next year."
For the past four seasons, Target had been Larson’s primary sponsor, but the retail company decided to move to other interests after the 2017 season.
“Our sales people at the shop with our team were never worried," Larson told NASCAR.com. “They felt confident in the relationship they had with Credit One, and for Credit One to step up shows how much they appreciate our team and I know how much we appreciate them."
Credit One will also appear as an “associate sponsor" on the No. 1 Chevrolet of Larson’s teammate Jamie McMurray next season, the same car its brand debuted with in 2016.
The partnership between Larson and Credit One comes just weeks after Larson, 25, was named to the Forbes 30 Under 30 in Sports 2018 List. He had a breakout year in NASCAR’s premier ranks scoring an impressive eight runner-up finishes in addition to his four victories – two of the second-place showings came with Credit One on the hood.
“Credit One Bank is thrilled to continue our partnership with Chip Ganassi Racing and the No. 42 team and Kyle Larson by becoming the leading team sponsor," said Laura Faulkner, Vice President of Marketing Communications for Credit One.
The bank’s increased sponsorship of Larson caps a significant year in sports for the company, which is also a sponsor of the NHL’s expansion Vegas Golden Knights team located near a brand-new 154,000-square foot corporate headquarters in Las Vegas and opening in December.