Marco-mania to rival Danica-mania?

This Express Times article talks about the growing interest in Marco Andretti and the fact that the IRL marketing machine will grow the newest Andretti into another overnight sensation, helped by the fact he has the popular Andretti name.

In fact we may see a lot of media comparing the two youngsters this year. As you know, we felt Marco needed another year of seasoning in the junior ranks, but that does not take away from the fact he will generate a lot of media hype because 1) he is an Andretti, and 2) he drives for the best team and hence will lead some laps and make some waves…..just like Danica did. Whether he is capable of winning his rookie season remains to be seen. Like Danica he's a lightweight and hence benefits from the loophole in the IRL weight rules.