Weekend Final TV Ratings

Final TV ratings for last weekend's major racing events in the USA. Note the all important 18-49 year old column – this is the all important major buying age range sponsors are looking for. It's clear the average age of USA race fans is getting higher and higher and the people in power are doing nothing to reverse it. Social media, which does zero to bring in new sponsors to a race series, is also killing TV ratings, putting motorsports in America into a death spiral.

Net Event Venue Day Viewers 18-49 Viewers Rating 2016 Rating
NBCSN NASCAR Cup Race L Loudon Sun 3.210 M 0.710 M 1.95 2.00
NBCSN NASCAR Xfinity Race L Loudon Sat 1.165 M 0.219 M 0.77 0.76
NBCSN IndyCar Race Replay Toronto Sun 0.489 M 0.108 M 0.32 0.34
Fox Formula E L Brooklyn Sun 0.477 M 0.131 M 0.33 N/A
CNBC F1 Race L Silverstone Sun 0.452 M 0.132 M 0.27 N/A
NBCSN NASCAR Cup Prac. L Loudon Sat 0.419 M 0.102 M 0.30 N/A
NBCSN F1 Qualifying L Silverstone Sat 0.356 M 0.093 M 0.24 N/A
NBCSN IndyCar Qualifying L Toronto Sat 0.318 M 0.080 M 0.23 N/A
CNBC IndyCar Race L Toronto Sun 0.221 M 0.057 M 0.16 0.14

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