Final Weekend TV Ratings (Update)

UPDATE NASCAR races from Kentucky on July 6 and 8 saw declines. The Xfinity race Alsco 300 on NBCSN, originally scheduled for July 7 but rain delayed it to July 8, attracted 975,000 viewers, down 2 percent from last year (July 8, 2016: 995,000 viewers) and down 11 percent from two years ago (July 10, 2015: 1.094 million). The Monster Cup Series race Quaker State 400 on NBCSN (2.71 million viewers) was down 15 percent from last year (July 9, 2016: 3.192 million viewers). It dipped to its lowest TV audience in this race’s history.

The Camping World Truck race Buckle Up in Your Truck 225 on FS1 July 6 (439,000 viewers) was delayed by rain for three hours and began near 11 p.m. eastern. It was down 26 percent from last year (July 7, 2016: 596,000 viewers) and down 6 percent from two years ago when it was known as the UNOH 225 (July 9, 2015: 468,000 viewers).

IndyCar Series: Iowa Corn 300 on NBCSN July 9 — won by former “Dancing with the Stars" champion Helio Castroneves — exactly matched its viewership from last year’s Iowa race (534,000 viewers) but gained 14 percent in adults 18-49 (120,000 vs. 105,000). It was also down 1 percent from two years ago (July 18, 2015: 541,000 viewers).

07/11/17
2017 Final Ratings

Network Event Day Total
Viewers
18-49
Viewers
Rating Venue Compared to 2016
NBCSN NASCAR Cup Sat 2.710M 0.621M 1.62 Kentucky Down 17.8%
NBCSN NASCAR Xfinity Sat 0.975M 0.178M 0.65 Kentucky
NBC AMA Motocross Sat 0.614M 0.207M 0.42 Southwick
NBCSN IndyCar Race L Sun 0.534M 0.120M 0.37 Iowa Up 2.7%
FS1 NHRA Finals L Sun 0.534M 0.112M 0.34 Rt. 66 Chicago Down 15%
NBCSN IndyCar Quals L Sat 0.415M 0.069M 0.30 Iowa
NBCSN NASCAR Cup Quals Sat 0.364M 0.081M 0.24 Kentucky
CNBC F1 Race Live Sun 0.330M 0.100M 0.23 Austria
NBCSN Grudge race Sat 0.323M 0.072M 0.21 N/A

2016 Final Ratings

Network Event Day Total Viewers Adult 18-49 Viewers % over 49 Rating
NBCSN NASCAR Kentucky Sat 3,216K 805K 75% 1.97
ESPN2 NHRA Rt. 66 Sun 630K 120 81% 0.40
NBCSN IndyCar Iowa Sun 532K 108 80% 0.36
ESPN2 NHRA Rt. 66 Sat 278K 40 86% 0.18
FS1 IMSA Mosport Sun 181K 46 75% 0.12
FS1 NHRA Rt. 66 Sun 500K 79K 84% 0.33

Leave a Reply