Petro-Canada Lubricants Added as New Partner for Honda Indy Toronto

Honda Indy Toronto is proud to announce the addition of Petro-Canada Lubricants Inc. (PCLI), one of North America's largest lubricants businesses, as the official lubricant of the annual event scheduled for July 14-16 at Exhibition Place.

PCLI is an established leader in lubricants with dedication to the highest quality and continued product and technology innovation. With global reach and recognition with products distributed in more than 80 countries, Petro-Canada Lubricants is an organization with historically Canadian roots, with its red and white maple leaf adorning their products around the world.

"We're excited to add Petro-Canada Lubricants to our growing list of partners for this year's event. This sponsorship further strengthens its involvement in Canadian motorsports," said Jeff Atkinson, president of Honda Indy Toronto. "Toronto is the lone international stop on the U.S.-based IndyCar series, so it is outstanding to have this local company supporting with a significant presence at the Honda Indy Toronto."

This new partnership is a natural extension of PCLI's involvement in the Verizon IndyCar Series, having served as a sponsor of Canadian driver James Hinchcliffe's Schmidt Peterson Motorsports team since last season. The Petro-Canada Lubricants logo adorns Hinchcliffe's Indy car and fire suit, and creates a strong brand presence throughout the venue with extensive trackside and spectator signage showcasing its national pride.

"We are very excited to partner with Honda Indy Toronto. This partnership, and our existing relationship with James and Schmidt Peterson Motorsports continues to build upon our collective shared values, as technology, innovation and dedication are the cornerstones of Petro-Canada Lubricants and perfectly align with racing," said Mark A. Plake, president, Petro-Canada Lubricants. "We are pleased that the quality and reputation of our Supreme product line is further highlighted as PCLI becomes the official lubricant of the annual event."

Friday, July 14th is Fan Friday at the Honda Indy Toronto; gates are open to race fans of all ages with a voluntary donation to Make-A-Wish Canada, and is made possible through the generous support of the Ontario Honda Dealers Association (OHDA). Kids 12 and under receive free general admission throughout the weekend when accompanied by a ticketed adult. For complete ticket pricing and event information, visit or call 877-725-8849.

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