In Richmond, Michael Phillips reports the "historic low" for the '17 spring race at RIR was "down more than 1 million viewers from last year and only about half of what the race drew" in '08. NASCAR's decline on TV is "especially concerning given that the race was available on free, over-the-air TV in an attractive time slot." But even with "sagging ratings, NASCAR remains an attractive TV property."
NASCAR also has "time to figure out the issues." The current TV contract with Fox and NBC "runs for another five years." However, the impending retirement of Dale Earnhardt Jr. is "unlikely to help matters." RICHMOND TIMES-DISPATCH
05/02/17 Fox earned a 2.7 overnight for Sunday's Monster Energy Series Toyota Owners 400 at Richmond down 7% from a 2.9 for last year's race.