NASCAR and Aspen Dental, one of the largest and fastest-growing networks of independent dental care providers in the United States, announced a multi-year official partnership, designating the brand as the 'Official Dentist of NASCAR.' The announcement coincides with the launch of Aspen Dental's 'Get Started' awareness building health initiative with NASCAR and Stewart-Haas Racing driver Danica Patrick.
"Aspen Dental's level of dedication to drive awareness and educate fans about the importance of dental health, especially as it relates to quality of life for everyday Americans is inspiring and contagious," said Chad Seigler, Vice President, Business Development, NASCAR. "We welcome Aspen Dental to our family of Official Partners and look forward to adding our voice to amplify the important message behind Aspen Dental's Get Started initiative."
This partnership is important because nearly 150 million Americans didn't visit a dentist in the past year, due to barriers like access, fears and lack of insurance. For many of these everyday Americans, poor oral health has resulted in chronic pain and inflammation, limiting many from living a healthy life, and sometimes, impacting other health conditions. Aspen Dental's Get Started initiative will help NASCAR fans take a simple step to start or restart and gain control of their oral health by seeing a dental professional. Aspen Dental-branded practices offer patients a safe, welcoming and judgment-free environment to get the full range of dental care they need along with the convenience and speed of onsite denture labs.
"Our goal is to help race fans through Aspen Dental practices and encourage them through this official partnership with NASCAR to Get Started on their road to better oral health and make dentistry easier," said Bob Fontana, Chairman and CEO of ADMI. "Together, with the help of Danica Patrick, we want to tell race fans that all you need to do is Get Started to gain control of their oral health."
Aspen Dental has been a partner of Stewart-Haas Racing since 2012 and aligned with Patrick since 2014. This year, the brand will serve as the lead sponsor of Patrick's No. 10 Ford Fusion for a double-digit slate of races. Patrick has shined a spotlight on oral health across multiple channels, promoting Aspen Dental's Healthy Mouth Movement – a community-giving initiative which has delivered more than $7.5 million in donated dentistry for veterans since its inception. Additionally, she has appeared in "A Taste of the Future" – a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care.
"I'm really excited about working with Aspen Dental to support them in breaking down the barriers to better care, better smiles and better lives," said Patrick. "Starts and restarts are part of our sport. The same is true for gaining control of your oral health. Through 'Get Started', we will encourage NASCAR fans to get started – or restarted – on their own road to better oral health."
Fans can visit AspenDental.com/GetStarted to be entered to WIN an all-expense paid, VIP trip experience for two to the 2017 Monster Energy NASCAR Cup Series race November 5, 2017 at Texas Motor Speedway in Fort Worth for a VIP experience and a meet and greet with Patrick. Aspen Dental