Featuring interviews with Gordon and crew chief Ray Evernham, both executive producers on the project, the film premieres on Thursday, Feb. 23 at 10 p.m. ET immediately following FS1’s coverage of the Can-Am Duel at Daytona International Speedway.
"I forgot that Ray had secured a camera crew to document the No. 24 team heading into the 1997 Daytona 500," Gordon said. "There is footage included in ‘Refuse to Lose’ that even I hadn’t seen before we started this project, and I think it helps paint the picture of why this team led by Ray was so successful – especially from 1995 to 1999."
"After winning 10 races in 1996 but missing out on winning the championship, I felt like I needed to do something to boost morale in the No. 24 shop. That’s why we brought in the camera crew," Evernham said. "‘Refuse to Lose’ will give viewers an extremely unique, behind-the-scenes look at the championship Rainbow Warrior team."
Watch this preview of "Refuse to Lose"