Nature's Bakery, the Nevada-based healthy snack maker that signed on last year to replace longtime Danica Patrick sponsor GoDaddy starting this season, was announced as having 28 primary paint schemes annually on Patrick's #10 Chevy.
SHR VP/Sales & Marketing Mike Verlander confirmed that Nature's Bakery evaluated this season whether it needed to have that many races moving forward, because "some brands need to be at all of them, some don't need 28."
This coincided with Code 3 Associates, an animal-focused non-profit that is one of outgoing SHR driver and team co-owner Tony Stewart's sponsors, wanting to switch over to Patrick. Her other primary sponsors, Aspen Dental and TaxAct, both have four primaries each. Verlander said Nature's Bakery is looking at going down by around three races next year because "28 to 25 doesn't really affect their proportionality of owning the lead sponsor role," which Nature's Bakery is intent on retaining. Sports Business Daily