|NBC Sports Network continues its low TV ratings for everyone|
NASCAR Sprint Cup racing from Richmond earned a 1.6 final rating and 2.7 million viewers on NBCSN Saturday night, down 11% in ratings and 12% in viewership from last year (1.8, 3.1M) and down 47% and 45%, respectively, from 2014 on ABC (3.0, 4.9M). Denny Hamlin's win ranks as the lowest rated and least-watched Sprint Cup race from Richmond since at least 2001, falling below the previous marks set last year.
Moreover, the 1.6 rating is tied as the lowest for any Sprint Cup race in at least eight years (excluding rainouts), matching the mark set by Kansas on Fox Sports 1 last year. Saturday's race had unusual competition from the Virginia Tech/Tennessee college football game on ABC, which took place from Bristol Motor Speedway. The so-called "Battle at Bristol" more than doubled NASCAR with 5.8 million viewers. Sports Media Watch
NASCAR Sprint Cup racing from Richmond earned a 1.5 overnight rating on NBCSN Saturday night, down 12% from last year (1.7) and down 44% from 2014 on broadcast network ABC (2.7).
The 1.5 is the lowest of the season for a Sprint Cup race. Keep in mind NASCAR faced unique competition from Saturday's Virginia Tech/Tennessee college football game, which took place from the Bristol Motor Speedway racetrack (3.8). Sports Media Watch
Excuses, excuses, excuses. NBCSN does not deliver good ratings, period.