Liberty Mutual Debuting New NASCAR Deal To Promote Spotters

Liberty Mutual this weekend is debuting a unique content sponsorship in NASCAR entitled "Spotter Coverage" based around the notion of spotters helping their drivers worry less.

At select ISC and SMI races remaining on the 2016 schedule, the Massachusetts-based insurer will sponsor spotter stands.

The deal starts at Michigan International Speedway and also has an accompanying media buy on NBC Sports. Spotter stands at participating tracks will have track-facing signage that reads, "Helping Drivers Worry Less." Sports Business Daily

Leave a Reply