NASCAR drivers getting the most airtime

Kevin Harvick
Kevin Harvick

Kevin Harvick is NASCAR's most mentioned driver on TV broadcasts, while Sprint Cup Series most popular driver Dale Earnhardt Jr. checks in just 11th in tracking reports released by Joyce Julius & Associates of Ann Arbor, Michigan. Why? Because Dale Jr. seldom runs at the front.

For more than three decades, the company has researched media mentions among its missions for corporate sponsorship interests. It tweeted out the list (below) complete through the first 18 live telecasts of the NASCAR Sprint Cup Series season (July 9, Kentucky Speedway).

Joyce Julius & Associates list of NASCAR drivers' TV time through 18 of 36 races

Driver Interviews Interview Time Total Mentions
Kevin Harvick 23 0:16:34 2,458
Jimmie Johnson 13 0:09:46 1,961
Kyle Busch 23 0:21:11 1,870
Martin Truex Jr. 17 0:17:27 1,792
Brad Keselowski 15 0:14:50 1,634
Carl Edwards 20 0:16:15 1,622
Matt Kenseth 10 0:06:21 1,522
Joey Logano 17 0:17:00 1,489
Denny Hamlin 17 0:11:36 1,349
Kurt Busch 10 0:06:38 1,295
Dale Earnhardt Jr. 17 0:12:26 1,240
Chase Elliott 14 0:07:16 1,049
Kyle Larson 8 0:07:26 823
Tony Stewart 9 0:09:34 714
Ryan Blaney 9 0:06:47 594

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