Weekend TV Ratings (2nd Update)

UPDATE The simulcast of the Honda Indy 200 at Mid-Ohio this past Sunday on NBCSN and CNBC delivered 929,000 viewers to rank as NBC Sports Group’s most-watched IndyCar race ever, since acquiring rights prior to the 2009 season.

Sunday’s race (2:40-4:46 p.m. ET) was the most-watched IndyCar race on cable since 2008 (ESPN, Richmond, 947,000). Viewership peaked in the 3-3:15 p.m. ET quarter hour with more than 1.3 million viewers (1.326 million). Team Penske’s Simon Pagenaud took the checkered flag at Mid-Ohio on Sunday to increase his lead in the championship standings with his fourth win of the season.

Mid-Ohio was originally scheduled to air on CNBC, but when Sunday’s NASCAR Sprint Cup race at Pocono was delayed due to weather, the race was also simulcast on NBCSN.

NBC Sports Group is on pace for its most-watched IndyCar season ever. Through seven races, the 2016 Verizon IndyCar Series has averaged 505,000 viewers, up 28% vs. 2015 (394,000). Dating back to last season, nine of the last 13 races on NBCSN have averaged more than 500,000 viewers, more than the prior six seasons combined (five races).

Following are NBC Sports Group’s five most-watched IndyCar races:

Date

Race

Viewership

Network

July 31, 2016

Mid-Ohio

929,000

NBCSN/CNBC

August 30, 2015

Sonoma

841,000

NBCSN

August 2, 2015

Mid-Ohio

666,000

NBCSN

July 24, 2011

Edmonton

642,000

CNBC

August 23, 2015

Pocono

635,000

NBCSN

NBC Sports Group will continue its exclusive cable coverage of the 2016 Verizon IndyCar Series on Sunday, August 21, with live coverage of the ABC Supply 500 at Pocono Raceway at 3 p.m. ET on NBCSN

08/02/16 UPDATE According to Cynopsis, the IndyCar Mid-Ohio race's simulcast on NBCSN and CNBC posted a 0.62 overnight rating, 0.55 for NBCSN (where it replaced the rained out NASCAR Pocono event) plus another 0.07 for CNBC (the channel it was supposed to be on) for a 0.62 total. Maybe they should do that every race – simulcast it on two channels and add the two together for a better rating. The 0.62 is the highest rating an IndyCar race ever got for NBCSN and its affiliate CNBC.

Not including Sunday, NBCSN has televised six IndyCar events this season and averaged 433,000 viewers per race. That average is a 16 percent increase from NBCSN's first six televised races of 2015.

08/02/16 The postponement of the NASCAR Pocono race to Monday due to rain helped the other series gain more viewers on Sunday afternoon, most notably IndyCar, which drew one of its highest number of viewers ever on NBCSN. The IndyCar race was supposed to be broadcast on CNBC but was moved to NBCSN when the NASCAR race rained out. So half the viewers IndyCar received were probably NASCAR fans tuning in looking for the NASCAR Pocono race.

Station Series Day Total
Viewers
18-49
Viewers
% Viewers in
'Key Demo'
18-49*
Rating Location
NBCSN NASCAR Rain Delay Sun 1,728K 456K 26.4% 1.09 Pocono
NBCSN NASCAR Xfinity Race L Sat 1,053 258 24.5% 0.64 Iowa
FOX NHRA Mello Yello Series Sun 998 259 26.0% 0.65 Toyota Sonoma Nationals
NBCSN Indycar Series L Sun 811 232 28.6% 0.55 Mid-Ohio Sports Car Course
FS1 NASCAR Truck Racing L Sat 775 139 17.9% 0.51 Pocono
NBCSN F1 Racing L Sun 506 200 39.5% 0.33 Germany
NBCSN NASCAR Sprint Cup Prac Sat 412 93 22.6% 0.27 Pocono
NBC Global Rallycross Sat 366 120 32.8% 0.27 Washington DC
NBCSN NASCAR Xfinity Qualify L Sat 346 64 18.5% 0.24 Iowa
NBCSN NASCAR Sprint Cup Prac L Sat 320 49 15.3% 0.22 Pocono
NBCSN F1 Racing (Replay) Sun 290 113 39.0% 0.19 Germany
NBCSN F1 Qualifying Sat 247 84 34.0% 0.16 Germany
NBCSN NASCAR Sprint Cup Prac Sun 181 46 25.5% 0.12 Pocono
FS1 NASCAR Truck Racing (Replay) Sun 153 44 28.8% 0.10 Pocono

*The key demographic is a term in television ratings that refers to the most desirable demographic group to a given advertiser. Key demographics vary by network, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income.

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