Top-20 drivers in merchandise sales released

This race weekend at Pocono Raceway marks the first anniversary of the Fanatics Trackside Superstore – the reimagined and improved at-track shopping experience. The Trackside Superstore offers fans a one-stop-shop every race weekend with the largest selection of in-store NASCAR merchandise in the world. Halfway through 2016, photo finishes, side-by-side racing and record passing as the Chase spots are clinched has driven interest in the telecast and engagement on digital and social as well as in driver merchandise sales.

NASCAR fans take pride in flying the colors of their favorite drivers and the first-half merchandise sales results are officially tallied. The top three drivers are no surprise with #88-Dale Earnhardt Jr. leading the rankings, followed by six-time Sprint Cup Series champion #48-Jimmie Johnson and defending champion #18-Kyle Busch. With rising stars like Austin Dillon, Kyle Larson, Joey Logano and Sunoco Rookie of the Year contenders Chase Elliott and Ryan Blaney, there are currently five drivers in the top-20 list who are 26 years of age or younger.

The most popular products available at the Trackside Superstore include apparel, headwear and novelty items. Lionel's 1:64 scale die-casts are up 77 percent year-over-year, one of the largest growth trends across all categories at the Trackside Superstore. NASCAR PR

The top 20: #88-Earnhardt, Jr., #48-Johnson, #18-Busch, #24-Elliott, #4-Harvick, #14-Stewart, #10-Patrick, #19-Edwards, #2-Keselowski, #5-Kahne, #22-Logano, #11-Hamlin, #20-Kenseth, #78-Truex, Jr., #41-Busch, #42-Larson, #31-Newman, #3-Dillon, #21-Blaney, #1-McMurray. NASCAR PR

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