Weekend TV Ratings

NASCAR’s Brickyard 400 on Sunday rebounded from record-low viewership last year to post the Sprint Cup event’s best audience since '13, as well as NBCSN's best audience on record writes Austin Karp of Sportsbusinessdaily.com. The race from Indianapolis Motor Speedway also marked the best Cup race on cable TV since the season finale at Homestead-Miami Speedway on ESPN in '14.

NBCSN finished with 5.22 million viewers for the race, up 11% from 4.7 million viewers last year – which at the time was also an NBCSN record – and up slightly from 5.2 million viewers on ESPN in '14. ESPN finished with 5.46 million viewers in '13. Sunday’s audience also is up from 5.06 million viewers in '12, but that race aired up against the London Games.

Channel	Series	Day	Total Viewers	Viewers 18-49	% Viewers in 'Key Demo' 18-49*	Rating	Location
NBCSN	NASCAR Sprint Cup	Sun.	5,217K	1,561K	29.9%	3.10	Indy
NBCSN	Nascar Xfinity	Sat	1,591K	0.343K	21.5%	1.04	Indy
NBCSN	F1 Racing	Sun.	0.477K	0.162K	34.0%	0.31	Hungary
NBCSN	AMA Motocross	Sat	0.335K	0.098K	29.2%	0.24	N/A
FS1	NHRA	Sun.	0.168K	0.041K	24.4%	0.12	Denver

*The key demographic is a term in television ratings that refers to the most desirable demographic group to a given advertiser. Key demographics vary by network, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income.