07/13/16 UPDATE If the ratings AR1.com published below don't send off alarm bells in motorsports, nothing will. Across the board note the number in the 18-49 year old column vs. total viewers. This tells us the majority of the viewers are 50 years old and up. This also tells us USA motorsports has a major problem ahead if they don't do something soon to engage younger people. We have proposed a solution that we are sure will work (here and here), but it has generated no traction. No one cares. They all feel somebody else will fix it.
Between electric cars, autonomous cars and complete complacency on the part of the bosses of motorsports, one has to wonder if it will cease to be a sport in 15 years.
|Network||Event||Day||Total Viewers||Adult 18-49 Viewers||% over 49||Rating|
|ESPN2||NHRA Rt. 66||Sun||630K||120||81%||0.40|
|ESPN2||NHRA Rt. 66||Sat||278K||40||86%||0.18|
|FS1||NHRA Rt. 66||Sun||500K||79K||84%||0.33|