NASCAR Daytona TV Ratings

NASCAR Sprint Cup racing from Daytona earned a 3.4 rating and 5.7 million viewers on NBC Saturday night, per Nielsen fast-nationals – up 26% in ratings and 43% in viewership from last year's race, which was run on a Sunday and delayed several hours due to rain (2.7, 4.0M). The 2014 race was postponed a full day from Saturday night to Sunday afternoon, earning a 2.4 and 4.0 million on TNT. Brad Keselowski's win, which peaked at a 3.9 and 6.5 million from 10:30-11 PM ET, ranks as the highest rated Firecracker 400 since 2013 (3.5) and the most-watched since 2012, when coverage aired on both TNT and TruTV (6.2M). Sports Media Watch / NBC Twitter