"Coca-Cola is an iconic brand and having its long term presence onsite will help enhance the overall hospitality experience for everyone attending the event, from the general admission ticket holder to our VIP hospitality clients," said Jeff Atkinson, President, Honda Indy Toronto. "Many Canadians have a special connection to the Coca-Cola brands, making them a perfect addition to the Honda Indy Toronto team. We are very pleased to welcome them to our growing list of official sponsors."
Starting this year, Honda Indy Toronto fans will be refreshed with a variety of Coca-Cola products including Minute Maid juices and beverages, NESTEA iced tea, POWERADE sports drinks, Dasani water and, of course, Coca-Cola. As part of the partnership, Coca-Cola will support the Honda Indy Toronto volunteer program by providing apparel and Dasani water to keep all volunteers hydrated during what will be a hot July weekend in Toronto. More than 500 volunteers are integral to the event's success assisting in many different capacities around the track.
“Each year tens of thousands of fans come together to share the thrills and energy of the Honda Indy Toronto and Coca-Cola is revved up to be part of this exciting event," said Scott Lindsay, Senior Vice President, Sales and Customer Marketing, Coca-Cola Refreshments Canada. “With events and activities for the whole family, we’re looking forward to keeping fans cool and refreshed while they catch the hot action on the race track."