Piloti Supports Honda Indy Toronto

Organizers of the Honda Indy Toronto announce Piloti as an official event sponsor, to outfit event staff in its premium apparel and footwear.

Piloti apparel and footwear uses innovative technology for the highest quality of comfort and style. Its apparel and footwear is designed with drivers in mind and uses biomechanical technology for unparalleled comfort and performance.

"A partnership with Piloti is a natural match for us," said Jeff Atkinson, President of Honda Indy Toronto. "The Piloti brand has been dedicated to creating first class driving apparel on and off the race-track for years, and we are excited to have them become a part of our event."

Piloti will provide apparel and footwear for staff during the event this summer. Race fans looking to pick up some Piloti gear of their own will be able to visit a Piloti merchandise shop on site in Thunder Alley.

"We are thrilled to introduce our driving footwear and apparel to the amazing fans that gather at the Honda Indy Toronto each year," said Michelle Massicotte, Managing Director, Piloti. "This partnership allows us to demonstrate a shared passion for automotive culture, design and technology. Each pair of Piloti driving shoes – with patented biomechanics and race-inspired design details – reflects this passion."

About Piloti

A popular brand from 1999 to 2012, Piloti (Italian for “driver") re-entered the marketplace in 2014 with a new vision to not only create technically advanced driving shoes, but also driving shoes comfortable and stylish enough to wear on the street, at the cafe or in the office. The Piloti collection of footwear and apparel is available across Canada, the United States, the United Kingdom, Australia and Japan at select Motorsport and luxury retailers. Performance and Casual styles range from $150 to $240 CDN. Luxury styles range from $350 to $500 CDN. Visit https://piloti.com for more details. Twitter @Piloti Instagram @Pilotishoes Facebook https://www.facebook.com/piloti

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