Now all these activities are being brought together under the Formula E Gaming brand presented by Visa.
Formula E CEO Alejandro Agag said: “Formula E is delighted that Visa has chosen to come on board as our partner in eSports. Visa is a brand that is committed to innovation and Formula E Gaming is just that – it is an outstanding concept that will inspire a new generation of fans to get involved in motorsport."
Gary Twelvetree, Visa’s Executive Director brand and central marketing for Visa Europe, said: “Visa is partnering Formula E's exciting drive into eSports. This fits with our strategy to engage a digital savvy audience with the Formula E platform. Visa is a leading force in payment innovation and partnering with Formula E Gaming is a perfect fit."
The latest Pro Series semi-final is taking place today at 5pm (CET). Live coverage is available at https://www.youtube.com/watch?v=oZbzA5BymY4