Budweiser Signs On As Associate Sponsor Of Rahal Racing Team

Budweiser’s famous association with IndyCar's Rahal family will be rekindled once again this year, as the beer brand has signed a deal with Rahal Letterman Lanigan Racing to serve as an associate sponsor for races during the month of May. The deal, which a source valued at $50,000-75,000, was negotiated locally rather than by A-B InBev’s national office, an A-B rep said, and will be activated just locally as well. Graham Rahal was already sporting the Budweiser logo on his uniform at last weekend’s season opener in St. Petersburg. Adam Stern/SBD

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