Video: NASCAR Rolling Out New TV Spot During Daytona 500

NASCAR during Sunday's Daytona 500 will debut a new ad as part of its "Ready. Set. Race" campaign for the '16 season. The ad by Ogilvy & Mather, N.Y., titled "It's In Our Blood," mixes shots of drivers "zipping around the track with shots of kids racing their bikes, two women racing each other on treadmills at the gym, office workers racing to the elevator and a TV-watching couple racing for the remote control."

NASCAR Senior VP/Marketing & Industry Services Jill Gregory said, "What comes alive in the spot is how we compete in out daily lives." ADWEEK.com

Leave a Reply