Jeff Gordon stars in new Fox chase ad for Daytona 500

Fox Sports this morning is releasing the newest ad in its '16 Daytona Day marketing push around the Daytona 500 – a spoof spot where Jeff Gordon goes on yet another high-speed ride. The spot is entitled "Car Chase" and was produced in-house. It is mildly reminiscent of Gordon’s famous Pepsi "Test Drive" ads. This follows up on Fox Sports’ “Daytona Day" spot that came out two weeks ago, depicting people around the country celebrating the 500 in their own way.

Gordon moves into the booth this season after retiring from NASCAR's Sprint Cup Series in '15. Adam Stern/Sportsbusinessdaily.com