New sports channel in Russia to broadcast Formula E
In addition to showing highlights from each race, Match! Arena will air the Moscow ePrix live from the Russian capital with the spectacular backdrop of the Kremlin and St. Basil’s Cathedral.
Ali Russell, Director of Media and Communications at Formula E, said: “I’m happy to announce this new partnership with Match! Arena. Russia has a passionate motorsport following as we saw with the tremendous turnout at the Moscow ePrix last year. We aim to promote the series to a new audience and this deal ensures more fans can engage with Formula E around the world."
Tina Kandelaki, General Producer of Match TV said: “The team at Match TV extends the traditional concept of sports television in Russia. We follow all the new trends that appear in the sports world and try to include them in our broadcasting network. Within quite a short period of existence, the FIA Formula E Championship already has a lot of loyal fans in Russia, who will now be able to see the racing on Match TV."