Pure Michigan "will spend $325,000 annually over three years under a marketing relationship originally established" in '12 with the Tigers. The deal "includes 10 30-second Pure Michigan ads on the team’s in-house TigerVision that appears on the 300-plus TV monitors throughout Comerica Park during games, and 30 15-second digital banner ads."
Also part of the deal "is one 30-second Pure Michigan ad to air on the massive scoreboard during pregame and a 'bonus' spot to appear when available during the game."
Meanwhile, Pure Michigan also will spend $700,000 in '16 and $750,000 in '17 to "remain the title sponsor" of the NASCAR Sprint Cup race at MIS each August. The extension includes a "highway billboard, five grandstand billboards, six trackside billboards and three backstretch billboards." CRAINSDETROIT.com