"Their sales numbers are a testament both to their impact on the sport and their ability to connect with the most passionate NASCAR fans – our collectors – in a big way."
Earnhardt's new primary paint scheme drove sales of his #88 Nationwide Insurance die-cast to the top spot, while Gordon's wildly popular throwback, the #24 Axalta Rainbow Chevy, was the company's second biggest seller. "We knew when the Axalta Rainbow car was first announced that this would be one of the most important die-cast of the year to longtime fans of the sport," Hitchcock said.
"I think we were just as thrilled as Gordon's fans were to see this iconic paint scheme on track in his final year of competition."
The only driver to make the Lionel Racing list that wasn't named Earnhardt or Gordon was Chase Elliott. Elliott's #25 NAPA Chevy die-cast ranked a solid sixth.
"Elliott's popularity with NASCAR fans is incredibly impressive when you consider he has competed in the sport for just two years," Hitchcock said. "That fan appeal is directly reflected in his sales numbers – his Cup debut car outsold several of our historically best-selling drivers."
The 2015 Top 10 list is below:
Dale Earnhardt Jr. #88 Nationwide Insurance Chevy
Jeff Gordon. #24 Axalta Rainbow Chevy
Dale Earnhardt Jr. #88 Mountain Dew/Dewshine Chevy
Dale Earnhardt Jr. #88 Nationwide Insurance/Talladega Win Chevy
Jeff Gordon #24 3M Chevy
Chase Elliott #25 NAPA Chevy
Jeff Gordon #24 Axalta/Homestead Chevy
Dale Earnhardt Jr. #88 Nationwide Insurance/Stars and Stripes Daytona Win Chevy
Dale Earnhardt Jr. #88 Valvoline Chevy
Jeff Gordon #24 AARP Member Advantages/Martinsville Win Chevy