Piccione "joined the electric racing series earlier this month after having most recently worked as senior vice president of sales for AEG Europe and previously for AEG China." Formula E "begins its second season Saturday with a race in Beijing." Piccione said that "he sees a thread between his current and most recent employer."
Piccione: "I had an amazing run at AEG to be a part of a big company that started small and entrepreneurial and became global. Formula E is similar in those notes and has the entrepreneurial spirit." Piccione, 40, "will work out of Formula E’s headquarters in London." He "will report to series CEO Alejandro Agag."
Formula E had 10 blue-chip companies as official corporate partners for its inaugural '14-15 season, including DHL, Visa and Qualcomm. Piccione said that "he wants to continue the series’ pursuit of partners in the technology and sustainability sectors." A top priority "is finding a new championship cup sponsor." BCN World, owned by Formula E co-founder Enrique Banuelos, "held that position in the series’ first season" SPORTSBUSINESS JOURNAL