Formula E announces collaboration with Facebook
will be further enhanced by a new collaboration with Facebook to enjoy unprecedented levels of
exclusive content and opportunities to engage with drivers, teams and events taking place
throughout the course of each race.
The season-opener will be the first-ever motor race to be streamed live via the social media giant
and represents the latest addition to Formula E’s burgeoning digital portfolio. The collaboration
represents an exciting step in bringing fans closer to race day events and giving them tools to
engage as they unfold.
The programme includes:
• Exclusive near-real-time highlights of key race action and moments during the race and
throughout the season
• Video capturing key overtakes and other exciting race moments to be provided by Formula E and shared by drivers and teams
• All track action from the opening round of season two will be streamed live to fans in Spain
• For the first time ever, drivers will provide exclusive live streams from the Facebook Mentions app (https://www.facebook.com/about/mentions) to capture intimate behind the scenes moments
Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “We are thrilled that
Facebook has decided to work with Formula E in this landmark agreement. We believe that live streaming the Beijing ePrix to our fans in Spain is a milestone in establishing Formula E as a pioneering digital brand and is the latest in a series of key developments in terms of our social reach. Formula E is a pioneering motorsport championship that is striving to engage a new type of fan, and working closely with innovative and creative partners such as Facebook is essential in establishing the brand across the globe."
“Facebook is the world’s largest community of sports fans with more than 650 million people connected to sports Pages, and it’s our goal to help those fans connect around sports moments they care about. Formula E have taken a comprehensive approach to offering fans racing content through innovative ways," said Patrick Chapman of Facebook Sports Partnerships.
“They’ve prioritized new programming formats that are optimized for the way people enjoy content on Facebook. Products and features like Live for Facebook Mentions along with Facebook Media Solutions partners like Grabyo, Telescope and Groovy Gecko unlock opportunities for the Formula E team to grow its fan base and deepen fans’ passion for the sport."
The second season of the FIA Formula E Championship gets underway in Beijing on October 24. For more information on Formula E visit www.fiaformulae.com
FIA Formula E