McDonald’s Promoting All-Day Breakfast With Ganassi Sound Garage

It wasn't until the inaugural Ganassi Sound Garage in September 2014 that Sage Karam unveiled talents such as walking on his hands and line dancing.

And the Verizon IndyCar Series driver let everybody in attendance know he drives considerably faster on the racetrack than his stock car teammates.

More, undoubtedly, will be learned about the 20-year-old native of Nazareth, Pa., during the second Ganassi Sound Garage featuring Big Machine Label Group's recording artist A Thousand Horses in concert tonight at the team's Concord, N.C., facility.

Watch it live at 8 p.m. ET on and

The program is intended to introduce the team's millennial drivers – Karam, Sebastian Saavedra (Verizon IndyCar Series), Dylan Kwasniewski (NASCAR Xfinity Series), Kyle Larson (NASCAR Sprint Cup Series) and Brennan Poole (NASCAR Xfinity Series) – to young social media
influencers with the goal of creating race fans.

"When the two worlds of racing and music come together, it's awesome," said Karam. "A lot of people our age come out and get involved and
they see racing. It's attention for both worlds."

Last year, 200 individuals who live within 100 miles of the team's race shop were invited to the event to encourage user-generated content. This year, more than 600 millennials are expected. Each of the drivers' race cars will be on display, along with displays of team sponsors and Chevrolet.

"The return of Ganassi Sound Garage has been met with tremendous support and I'm happy to say this year's edition will be bigger and better than its debut," said Steve Lauletta, president of Chip Ganassi Racing. "With A Thousand Horses headlining, we plan to deliver another unique social media experience focused on attracting millennials and exposing them to our sport, drivers and team."

With tomorrow’s launch of McDonald’s all-day breakfast, the QSR has seized on tonight’s Ganassi Sound Garage event – featuring the band A Thousand Horses – as a way to promote the menu change. McDonald’s tonight will have a presence at the race team’s HQ, creating what McDonald’s Dir of Customer Engagement Georgina Roy called a sort of "outdoor patio."

Outside of this move, McDonald’s has been marketing the all-day breakfast by contacting users on Twitter who have sent the company a message anytime over the last number of years asking for the switch. McDonald’s also will run a special paint scheme around the launch on Chip Ganassi Racing driver Jamie McMurray’s No. 1 Chevy at this Saturday’s Bank of America 500 at Charlotte Motor Speedway. Other Ganassi partners activating at tonight’s event include Target and DC Solar. CMS and NASCAR also will be at the event promoting the race.