NBC Loves NASCAR

NBCSN’s first-ever live NASCAR Sprint Cup race led the network to several milestones this past weekend, including a total day average of 428,000 viewers, marking a 224% increase over the same weekend last year on NBCSN.

Saturday’s prime time presentation of NASCAR Sprint Cup Racing from Kentucky ranked as the most-watched cable sports program of the week and highlighted a triple-header weekend of racing that also included the most watched IndyCar telecast in four years, as well a thrilling Friday Night NASCAR XFINITY Series race.

NBCSN’s daily show NASCAR America also raced to a couple of series highs last week, registering the most-watched episode and week in the history of the program.

NBCSN motorsports viewership highlights include:

NBCSN registered a total day average of 428,000 viewers this past weekend (July 11-12), up 224% from the same weekend last year (July 13-14, 2014).
NBCSN’s primetime Saturday presentation of the NASCAR Sprint Cup Series race averaged 3.2 million viewers – ranking as the most-watched cable sporting event of the week and topping all Saturday sports programming (broadcast or cable). NBCSN’s viewership for the telecast topped Saturday’s second-most watched sporting event by 10% (regionalized MLB coverage – including Yankees vs. Red Sox – on Fox, 2.9 million viewers).
Viewership for Saturday’s NASCAR telecast peaked at 3.7 million viewers from 10:30-10:45 p.m. ET as Kyle Busch took control of the race in dramatic fashion.
NBCSN's Friday night NASCAR XFINITY Series race averaged 1.1 million viewers – ranking as Friday’s most-watched cable sports program.
NBCSN's Sunday afternoon Verizon IndyCar Series telecast from Milwaukee averaged 532,000 viewers, making it the network’s most-watched IndyCar race since Sept. 4, 2011 (591,000, Baltimore). It was also up 66% vs. last year’s Milwaukee race (320,000 viewers). This was the second consecutive telecast in which NBCSN posted its best IndyCar viewership since the 2011 Baltimore race (Fontana, June 27, 512,000 viewers).
NBCSN's NASCAR America 5:00 p.m. ET studio program averaged 164,000 viewers last week, making it the most-watched week in the history of the studio program.
Monday's NASCAR America telecast tallied 279,000 average viewers and was the most watched live NASCAR America telecast to date.
Fans streamed 2.1 million minutes of live NASCAR racing last weekend via NBC Sports Live Extra.