NASCAR Michigan TV Rating (2nd Update)

UPDATE #2 NASCAR Sprint Cup racing from Michigan drew 3.5 million viewers on FS1 Sunday afternoon, down 17% from last year (4.3M) and down 22% from 2013 (4.5M), both on TNT, and the least-watched edition of the race since at least 2000 (viewership prior to 2001 was not available). Viewership for the race did not dip below four million in eight seasons on TNT (2007-14), and reached as high as 8.5 million on the FOX broadcast network in 2003. Keep in mind this year's race was hampered by several rain delays. FS1 averaged 3.0 million viewers for nearly 2 1/2 hours of rain delay coverage. Each Sprint Cup race on FS1 has had a double-digit decline in viewership, with the last two down from coverage on TNT. The downward trend is not confined to FS1, however. Excluding rainouts, eight of the past nine Sprint Cup telecasts have had a decline from last year, with the lone exception being Fontana in March (+3%). That is a far cry from the solid start to the season, in which the first three races each posted gains. Sports Media Watch / ShowBuzzDaily

06/16/15 Delayed and eventually shortened by rain, NASCAR from Michigan did not do well in the overnights. NASCAR Sprint Cup racing from Michigan earned a 2.0 overnight rating on Fox Sports 1 Sunday afternoon, down 23% from both last year and 2013 on TNT (2.6 both years). The race was delayed several times due to rain and was eventually shortened after 138 of 200 laps. It is not clear whether the 2.0 overnight includes rain delay coverage. Given those caveats, there is no great significance to the 2.0 overnight – though it is the second-lowest of the season for any Sprint Cup telecast. Only rain-delayed coverage from Kansas earned a lower overnight, also on FS1 (1.5). All five Sprint Cup races on FS1 have had a double-digit decline in the overnights, with the Pocono and Michigan races down from coverage on fellow cable network TNT. Keep in mind TNT was in over 10 million more homes as of February. Sports Media Watch

06/15/15 The NASCAR Sprint Cup Series Quicken Loans 400 from Brooklyn, Michigan Sunday afternoon pulled an overnight TV rating of 1.97 on FS1.

The NASCAR Xfinity Series Great Clips 250 from Brooklyn, Michigan Saturday afternoon pulled an overnight TV rating of 0.79 on FS1.