SpongeBob Takes Over NASCAR Weekend, With Merch Selling Fast

Winner Johnson with SpongeBob looking on
Winner Johnson with SpongeBob looking on

The backstretch at Kansas Speedway for yesterday's NASCAR Sprint Cup Series SpongeBob SquarePants 400 "featured a long SpongeBob mural in the grass designed by Brooklyn, N.Y.-based artist KAWS, who also created the SpongeBob trophy" for yesterday's winner. Six drivers "drove SpongeBob-themed cars" over the three-race NASCAR weekend.

Track President Pat Warren said he is "not sure" if the title sponsorship deal with Nickelodeon will be "more than a one-year situation" K.C. STAR.

SpongeBob merchandise at the speedway "sold out" on Friday NASCAR.com

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