The deal sees Visa Europe become the official payment services partner for the forthcoming Monaco ePrix (May 9), the DHL Berlin ePrix on May 23, and both rounds of the London ePrix on June 27 and 28.
The announcement was made during a press conference held ahead of the Monaco Formula E race by Mark Antipof, Chief Officer, Sales and Marketing at Visa Europe, and Alejandro Agag, CEO of Formula E. The partnership is designed to help put fans at the heart of the races via a mixture of social, digital and traditional marketing activations, which will be revealed in the coming weeks.
Mark Antipof said: "We are very excited with this affiliation that we see as the perfect combination of two truly innovative brands. Visa Europe's vision is to drive innovation throughout Europe making payments simpler, smarter and more secure than ever before. With Formula E's ambitious approach towards revolutionising electric motor racing, and the future of car engines, it's the perfect complementary partnership helping drive the future in each segment."
Alejandro Agag, CEO of Formula E, added: "Formula E aims to drive the change towards an electric future, while promoting clean energy and sustainability. Visa Europe's clear commitment towards innovation, extensive experience within the market and broad audience reach makes this partnership a clear and bold step towards realising this future."
Visa Europe now joins an impressive list of leading international companies to partner with the FIA Formula E Championship since its opening round in Beijing in September 2014 – all showing their commitment to sustainability and support for the all-electric race series.
About FIA Formula E Championship:
Formula E is a new FIA championship and the world's first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first race took place in Beijing in September 2014, the first of 11 taking place in major cities around the world including London, Miami, Buenos Aires and Moscow. For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Operating as an 'open championship' from season two, the series gives car manufacturers and constructors the opportunity to showcase their electrical energy innovations in a racing environment, designing cars to the technical specifications set out by the FIA.
About Visa Europe:
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries. It is the leading payments system in Europe, and sits at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 16 billion transactions annually – at a rate of 1,622 transactions per second at peak times. There are more than 500m Visa cards in Europe, while â‚¬1 in every â‚¬6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds â‚¬2 trillion annually, with â‚¬1.5 trillion spent at point-of-sale. Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments in more than 200 countries and territories. For more information, visit www.visaeurope.com and @VisaEuropeNews
About FIA & Michelin – Today's partners for tomorrow's mobility:
As well as being the official Formula E tyre supplier, Michelin is an official partner, at the international level, of the FIA Action for Road Safety campaign. This programme is designed to support the Decade of Action for Road Safety initiated by the UN, the aim of which is to save five million lives over the next 10 years. This programme is set up to educate and advocate for safer roads, vehicles and behaviours around the globe.
FIA Formula E