NASCAR In Advanced Talks With DraftKings for new video game

NASCAR is in advanced negotiations with DraftKings to join the daily fantasy sports operator's slate of games, and a deal could be announced in the next few days, according to industry sources. Financial or structural terms of the pending partnership are not yet known.

But sources said the sanctioning body over the last several months has explored an entry into daily fantasy and talked with several parties before undertaking more serious talks with the Boston-based DraftKings. Officials for NASCAR and DraftKings declined comment. Among the details still likely unfinished in the DraftKings deal is the level of revenue sharing between individual race teams and NASCAR.

A formal entry into the daily space for NASCAR would add to a user base of about 250,000 for its traditional fantasy game, which is available on NASCAR.com and the sanctioning body's app.

Possibly indicating how close a deal is to being completed, a page under the header "Daily Fantasy NASCAR League Rules" could be accessed on DraftKings' website late last week, though it would quickly revert back to DraftKings' home page and could be viewed only via a screen-capture. Adam Stern & Eric Fisher/SportsBusinessDaily.com

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