NASCAR Fontana TV Ratings soft

A sellout crowd at Fontana but soft TV ratings

Opposite the NCAA Tournament, overnight ratings held steady for NASCAR on FOX. NASCAR Sprint Cup racing from Fontana (CA) earned a 4.0 overnight rating on FOX Sunday afternoon, even with last year (4.0), down 11% from 2013 (4.5), and tied as the lowest overnight for the race in four years – since rain-shortened coverage drew a 3.4 in 2011.

Overall, the 4.0 is tied the second-lowest overnight for NASCAR from Fontana since 2000 – not including the fall race that was run from 2004-10. Despite the relatively low numbers, the race was the fourth of five NASCAR Sprint Cup telecasts to avoid a year-over-year decline in overnight ratings. It was also the weekend's top sporting event on any network, outside of the NCAA Tournament. Sports Media Watch via Sports Business Daily